The Green Pea Phenomenon: Making the Customer Like You
I entered the car business in 1995. That’s when the old body style 300Zs, the new body style two-door Ford Escorts and Convertible Geo Trackers were hot at the pre-owned lot I worked in Virginia Beach, Va. In those days beepers were the “in” thing, cell phones were as big as briefcases, customers didn’t care […]