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I entered the car business in 1995. That’s when the old body style 300Zs, the new body style two-door Ford Escorts and Convertible Geo Trackers were hot at the pre-owned lot I worked in Virginia Beach, Va. In those days beepers were the “in” thing, cell phones were as big as briefcases, customers didn’t care […]
From VOISYS by Dick Hassberger In my last offering, I promised to cover what I consider to be the basics of establishing and operating a Special Finance program. I explained that, in my mind, there are three basic areas that contribute to the success or failure of Special Finance in the average dealership, Commitment, Knowledge and Inventory. […]
The bottom line is that a lead can pop up anywhere if you are looking or listening. The unfortunate part is that many have either not bothered to build a referral network within their dealership or more likely are just not listening. That is why third-party leads have become so popular and prolific in today’s business climate. So today, we are going to discuss those third-party generated leads.
VOISYS, a lead provider since 1996, recently installed a new process as part of its pre-sale lead validation, “lead dating”. All VOISYS leads are checked to insure nothing more than five days old is forwarded to our call center for final validation and before being forwarded to a dealer client. The importance of this becomes […]
It is that time of the year again, when we deck our halls and yards with scary visages and apparitions! Not that anyone is really scared, but it is the thought that counts. Any remote connection to All Hallows Eve, from which Halloween is allegedly derived, has been lost in translation and current custom. Let […]
VOISYS of Clearwater, Florida, known for Superior Lead Generation since 1990, has recently announced dramatic upgrades to its internet lead product. Recently introducing VOISYS Scored & Verified Leads, the management of VOISYS has taken on the task of screening out the over-90% of internet leads that generally turn out to be bogus leads. Dealership personnel […]
Since implementing extensive pre-sale validation of all internet finance leads several months ago, the VOISYS IT department and call center continue to provide a unique look into the challenges faced by dealers with respect to the overall quality of leads. As you will see, success boils down to filtering through the mass of leads to […]