VOISYS, a lead provider since 1996, recently installed a new process as part of its pre-sale lead validation, “lead dating”. All VOISYS leads are checked to insure nothing more than five days old is forwarded to our call center for final validation and before being forwarded to a dealer client. The importance of this becomes obvious when you consider that 37.1% of all leads tested by VOISYS during September had been previously offered six days or more from the time of validation.
In short, half of the leads in circulation during September were a week or more old. VOISYS lead dating is unique to VOISYS as a proprietary database of past lead offerings if at the heart of our lead dating methodology.
As we have noted in the past success boils down to filtering through the mass of leads to find the 5% to 10% that represent real opportunities.
The data below shows the balance of our September validation efforts, a combination of electronic validation and live calling of lead prospects. We hope you find the following information helpful.
Percentage of leads rejected and reason why.
37.1% – Lead stale, more than five days old.
21.0% – Applicant credit score outside dealer/client parameters
14.5% – Duplicate lead
04.3% – Underage applicant
02.0% – Open bankruptcy
03.0% – No record of applicant in credit bureau
81.9% – Total leads rejected, September 1 to 30, 2012
Having been a mainstay of the auto lead segment for over fifteen years, VOISYS continues to innovate in order to provide the best leads possible. If you wish to learn more about VOISYS or speak with someone to discuss your lead requirements please call at 800-999-3115 or visit VOISYS.com.