Since implementing extensive pre-sale validation of all internet finance leads several months ago, the VOISYS IT department and call center continue to provide a unique look into the challenges faced by dealers with respect to the overall quality of leads. As you will see, success boils down to filtering through the mass of leads to find the 5% to 10% that represent real opportunities.
The data shown below represents actual results from the VOISYS validation process, a combination of electronic validation and live calling of lead prospects.
We hope you find the following information enlightening.
- Percentage of leads rejected and reason why.
- • Applicant credit score outside dealer/client parameters
- • Duplicate lead
- • Underage applicant
- • Open bankruptcy
- • No record of applicant in credit bureau
- Total percentage of leads rejected, July 1 to July 31, 2012
The 10% validation rate presents a starker picture when you consider each of the leads tested were in the desired market and met the dealer’s minimum monthly income. In short, absent the type of validation outlined above one can expect the vast majority of leads to be unusable.
Having been a mainstay of the auto lead segment for over fifteen years, VOISYS continues to innovate in order to provide the best leads possible. If you wish to learn more about VOISYS or speak with someone to discuss your lead requirements please call at 800-999-3115 or visit Voisys.com.